The process of analyzing and choosing media
for an ad campaign is known as___________
A. Advertising analysis
B.Media strategy
C.Media scheduling
D.Justification and summary
The media planner workers with everyone except who?
A. The Client
B. The Creative Team
C. The Media Buyer
D. The Account Executive
Who do Trade Shows benefit?
A. The Manufacturer
B. The Retailer
C. The B2B Companies
D. Only A and C
E. All the Above
Which of the following is not a problem with coupons?
A. Cost
B. Mass cutting
C. Counterfeiting
D. Reduced revenue
Putting a produce in a movie or tv show is an effective way to advertise.
True or False
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